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      <image:title>Home - Strategy Development</image:title>
      <image:caption>Strategy is a time-consuming and challenging process—it sometimes requires the fresh perspective and incremental time and expertise of an objective, outside resource who has built, and delivered on, strategic plans.</image:caption>
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      <image:title>Home - Interim leadership</image:title>
      <image:caption>In times of transition, strategic planning, and recruiting, organizations often need interim or “fractional” leadership to manage existing plans, create new ones or manage critical projects.</image:caption>
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      <image:title>Home - Customer Research</image:title>
      <image:caption>The foundation of every strong brand and product is a strong understanding of the customer. Leverage the power of research to inform confident business and marketing decisions</image:caption>
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    <loc>https://www.insights-impact.com/strategic-planning</loc>
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      <image:title>Strategic Planning</image:title>
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      <image:title>About - Corporate Experience</image:title>
      <image:caption>Mary Ann Donaghy has over 30 years of success as a marketing and strategy leader in companies ranging from Fortune 1000's to startups in industries including senior living, real estate, higher education, internet services, and consumer package goods. With proven, quantitative results in revenue, profitability, and brand metrics, she is passionate about helping companies grow. Spending the majority of her career as a client, not a marketing services provider, means she has been responsible for business results of each marketing decision. As a result, her approach is to be a true partner in unearthing actionable, easy-to-understand customer insights and delivering strategic marketing plans that align your objectives with your customer, culture, operations, and brand. Mary Ann’s experience includes marketing and strategy leadership at industry market leaders including:</image:caption>
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